Laura Cardona
Laura Cardona serves as Director of Public Relations and Brand Strategy at Lloyd Jones, where she leads the firm’s investor-facing narrative, executive visibility, and LinkedIn strategy across the Aviva Senior Living platform. She is also Founder & CEO of Sentido DC, an AI enablement, branding, and communications consultancy that includes Sentido Academy, a corporate AI upskilling program.
Laura brings a background that blends strategic communication and client success: she is also teaching strategic communication at Universidad Javeriana and led enterprise customer success teams before moving into brand and PR strategy. She holds a Master’s in Strategic Marketing & Digital Communication (EUDE), a Master’s in Communication and Linguistics (Javeriana), and a Bachelor’s in Modern Languages, and is currently completing the Senior Management Program in AI & Digital Transformation at Kellogg School of Management, Northwestern University. She is bilingual in Spanish and English, with working French.
Based in Bogotá, Colombia, Laura works closely with the Lloyd Jones executive team to build the credibility, authority, and trust that support the company’s growth and investor relationships.
