by Evelyn Jozsa
Thanks to a favorable tax environment and a relatively low cost of living, Central Florida’s economy has been steadily advancing in the past few years. The COVID-19 crisis, however, has shaken market fundamentals and put the region’s growth on hold.
Nevertheless, the bumpy road ahead hasn’t intimidated Central Florida multifamily investors, who rely on the region’s favorable demographics to sustain housing demand going forward. “Despite all the challenges 2020 presented, Orlando’s population grew by 61,000 residents, which outpaced fast-growing metropolitan areas like Atlanta; Austin, Texas, and Tampa, Fla.,” Lloyd Jones CEO & Chairman Chris Finlay told Multi-Housing News.
In the interview below, Finlay and Starwood Capital Group Managing Director James Kane provide insights on Central Florida’s multifamily market and share business strategies that might help investors stay afloat under current economic conditions.