If we have learned anything from the COVID-19 pandemic, it is that uncertainty is the only truly certain thing.  For those looking to invest, 2020 has been a stark reminder of the importance of diversification – one of the best ways to protect your overall portfolio.

Historically, economic downturns have translated to increased investment activity in the real estate market. At present, demographic behavior both during and pre-pandemic points to multifamily properties as the go-to real estate investment for people looking to move toward more steadfast opportunities in uncertain times. Multifamily assets have proven resilient during downturns and provide steady income and asset appreciation.

Even before the world was turned on its side by a pandemic, homeownership levels were low compared to previous years.  The high costs of homeownership, the limited inventory of affordable single-family homes, and the millennial generation’s preference for rental housing were the main contributors to the trend, according to this 2020 North American Investment Forecast.

Millennials were already moving to the suburbs looking for more space and affordability as they matured, married, and had children, a migration pattern that accelerated as people moved away from densely populated cities to escape COVID-19.  Since many workers are telecommuting, they can look beyond the urban areas where their offices are located.

The rental delinquency fear proved wrong

Although there were some concerns that delinquent rent payments would increase due to the pandemic, thus far, they have remained steady, according to the National Multifamily Housing Council.

And, while rents in urban areas have plummeted since the start of the pandemic, rent prices in suburban areas have either remained stable or increased, according to research from the Apartment List, which analyzes both data collected by the Census Bureau as well as internal data from apartment listings.

Multifamily offers strong risk-adjusted returns during downturns

There is very little correlation between real estate and stock market volatility. As we saw at the beginning of the pandemic, the stock market can get spooked into a freefall.  Real estate prices, on the other hand, remained steady thus showing their value as a diversification vehicle.

The chart below shows the 20 worst quarters for 60% stock/40% bond portfolio returns between 1978 and 2012, compared to returns of commercial real estate open-end funds from those same quarters.

Source: NCREIF, Barclays Capital, Wilshire, J.P. Morgan Asset Management

In uncertain times such as these, thoughtful investors look to lower risks while still achieving their investment goals, and multifamily real estate investing is one of the surest means of accomplishing this strategy, because it offers steady long-term income with very little volatility.

The advantage multifamily has over single-family rentals is that there is a smaller impact when the occasional collection issue arises. Also, tenants living in carefully screened multifamily apartment complexes are highly motivated to keep paying their rent, making it a much more reliable source of income to investors.

In terms of the best performing markets, 70% of the U.S.’s fastest growing cities in the last four years are in the Sunbelt, where acquisition costs tend to be lower. Businesses and individuals are drawn to these areas due to tax advantages.  U.S. and multinational companies that have seen the supply chain disadvantages to having factories worldwide will look to move manufacturing to locations in the Southeast like Florida and Texas that offer tax incentives.

There is no better time than right now to redeploy some of your stock and bond market assets to multifamily real estate investments.  The continued impact of COVID-19 on our lives and the economy remains unknown, but carefully selected real-estate investments have the ability to add stability and a source of steady income to your portfolio even in uncertain times.

Tampa Multifamily Investment Report

The Tampa Bay area is widely considered one of the most desirable and business-friendly regions in the country. Its established and growing economy contributes to Tampa Bay’s active multifamily rental market. From 2015 to 2019, the Tampa Bay market added 26,062 new units—more than half of the units in a nine county region, according to building permit data collected by real estate researcher CoStar Group.[i]  With strong economic fundamentals, sustained employment growth and population in-migration, Tampa Bay continues to provide excellent opportunities in the multifamily sector.

Tampa Metro Population & Employment Metrics
Tampa is the 3rd-largest city in Florida, after Miami and Jacksonville, and the 53rd-largest city in the U.S. The Tampa MSA consists of Tampa, St. Petersburg, and Clearwater. Nearly 400,000 people live in the City of Tampa, and there are more than 3 million residents in the Tampa Bay/Hillsborough County metropolitan area. According to the Tampa Bay Economic Development Council, Tampa is projected to grow 3.3% annually over the next few years, and more than 126,000 new residents are forecast to move to the metropolitan area by 2024.[ii] The Tampa Bay area’s affordable cost of living, low tax environment with zero state income tax, excellent year-round weather and waterfront locations are attracting people and businesses to the region in record numbers.
Tampa’s vibrant economy is supported by a highly talented labor force in sectors that include healthcare, financial services, manufacturing, military, and technology. The city is home to the regional offices of a number of major corporations, including an emerging tech scene that includes Tampa Bay WaVE, Embarc Collective and TEC Garage. The headquarters of a growing number of Fortune 500 companies are based in Tampa, including Raymond James Financial, Tech Data, Jabil Circuit, Publix, Qurate, and Mosaic. Johnson & Johnson’s corporate services headquarters is based in Tampa, and global law firm Baker McKenzie’s new business services centers is located there as well. MacDill Air Force Base employs 22,700 and is the headquarters of CENTCOM and SOCOM.4. (JLL)
Data from the Bureau of Labor Statistics indicates that Tampa MSA employment has experienced a growth of 13.8% over the last five years through February 2020, and the unemployment rate of 6.8% for August 2020 is below both the Florida rate of 7.4% and the nation rate of 8.4%.[iii]

Multifamily Market
The Tampa/St Petersburg, Florida multifamily market is considered #4 in the nation for apartment building investments, according to Multifamily.loans.[iv]  The ranking is due to several favorable factors, including employment growth, rent growth, vacancy rates, and construction of new units. Additionally, CoStar reported that Tampa topped $3.6 billion in sales during 2019, making it the first multifamily market in Florida to top $3 billion. And Mashvisor noted that more than half of the population – 53% – rent instead of own a home.[v]  Furthermore, the annual PwC Emerging Trends in Real Estate: United States and Canada 2020 report ranks the Tampa-St. Petersburg real estate market at position #11 among the 80 surveyed markets. [vi]

Resilience of Tampa Apartment Fundamentals
YardiMatrix reports that Tampa rents rose 0.1% to $1,280 on a trailing three-month basis through April, while the national rate remained flat. Across the metro area, Tampa areas continued to command the highest rates. Hyde Park/Davis Islands was the only submarket where average rents surpassed the $2,000 mark as of April. Despite COVID-19’s impact on the overall economy, YardiMatrix still projects that the Tampa MSA will see multifamily rent growth and expects the average rent to rise 2.6% in 2020.

The Opportunity
Lloyd Jones, LLC has extensive experience an investor, owner, and manager in the Florida multifamily market. We have worked with investors to find the right multifamily property to generate the best possible returns for four decades, through numerous economic cycles. If you are looking to capitalize on multifamily opportunities in the Tampa market, please let us know. To learn more, visit https://www.lloydjonesllc.com/

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i.  https://www.businessobserverfl.com/article/tampa-bay-apartments-growth-jobs-in-migration-occupancy-rental-rates-brad-capas-cushman-and-wakefield-brian-alford-costar-group-arturo-pena-related-group
ii.  https://tampabayedc.com/wp-content/uploads/2019/07/2019-2024-Hillsborough-County-Population-Growth.pdf
iii.  https://www.bls.gov/eag/eag.fl_tampa_msa.htm#eag_fl_tampa_msa1.f.1
iv.  https://multifamilyfirm.com/tampa-multifamily-real-estate-market/
v.  https://www.mashvisor.com/invest/tampa-real-estate-market-report/
vi.  https://www.pwc.com/us/en/industries/asset-wealth-management/real-estate/emerging-trends-in-real-estate.html

The long-term outlook for the U.S. multifamily market is strong, according to CBRE Economic Advisors’ recent forecast, with a predicted demand for an additional two million units over the next decade.[i] One of the key indicators driving this demand is the millennial generation. Based on data from the U.S. Census, millennials have surpassed baby boomers as the nation’s largest adult generation. There are now 72.1 million millennials, which is defined as anyone born between 1981 and 1996 (ages 24 to 39 in 2020). [ii]

According to results from a national survey conducted by Allegion, a global home security company, 72 percent of millennials live in apartment buildings, and 75 percent plan to stay six months or longer.[iii] With three-quarters of the millennial population living in apartments, multifamily property owners and managers who understand this cohort and how best to retain them as residents will be well-positioned for success.

 

Millennials prefer the suburbs

Demand Institute’s survey of more than 1,000 millennial households revealed that over a five-year period, they spent $600 billion on rent, more on a per-household basis than any other generation.[iv] In that same survey, millennials reported that when they do move to their next apartment, it’s because they’re looking for more space. And where they are finding that space is the suburbs, which runs counter to millennials’ reputation as the quintessential urban dweller.

Nearly half of the millennials surveyed wanted a suburban location for their next rental, with all the attendant benefits: more space and safer streets. Communities that can offer the convenience and walkability of urban living coupled with the larger units will thrive in the next decade. According to research by the Pew Research Center, more than half of millennials are not married, and those who are got married later in life. Women millennials are also less likely than previous generations to have given birth at this stage in their life. Three in ten millennials live with a spouse and child compared to 40 percent of GenXers (individuals born between 1965 and 1980) at a comparable age.[v] So while they are delaying marriage and families, millennials still plan to be married or have kids in the next five years.[vi] This subgroup of “maturing” millennials are often “auditioning” the suburbs before raising a family.  This cohort, in particular, expects amenity-rich communities but at more affordable rents.[vii]

 

Luxury apartment living

The National Multifamily Housing Council reports that in addition to the larger, more affordable space of a suburban development, millennials also want top notch-amenities. Millennials rank the following as the most desirable amenities: fitness centers, kitchen islands, a resident portal, outdoor recreation facilities, and community Wi-Fi.[viii] Beyond those amenities, there’s interest in security and concierge services, in-unit laundry, and conveniences such as dog parks, electric car charging stations, and recycling services. [ix]

Smart apartment features are high on their list as well. With 57 percent of millennials using delivery services, and 63 receiving one or two packages per week, upgraded package centers are a must for multifamily communities. [x] Automated package locker systems are gaining popularity because they help mitigate package clutter and increase security for resident delivery. Ideally, millennials want an automated locker system that’s centrally located, easy to retrieve and with anytime access. According to data from Package Concierge, 83 percent of residents would prefer 24/7 access to their lockers.[xi]

 

What does this mean for the multifamily investor?

The forecast demand for two million additional units over the next decade, creates a dynamic investment environment for the multifamily sector and new opportunities for investors, buyers, and developers. As the largest living generation, millennials know what they want, and the multifamily housing market is responding. Millennials are motivating multifamily operators to provide the amenities, technology, and service that they demand.

Retaining a property management firm with a keen understanding of marketing and leasing to the millennial generation is essential for investors and buyers who want to capitalize on this growing market. Lloyd Jones Multifamily Management, a division of Lloyd Jones LLC, has 5,500 multifamily units under management in key markets through Florida, Texas, and the Southeast. To learn more about our services, visit https://www.lloydjonesllc.com/.

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[i]     https://www.cbre.com/investor-hub/two-million-demand-for-us-multifamily-to-rise-over-next-decade?article=fadaf913-6ca8-4aca-aa56-0de17a4ff025&feedid=bbc4df08-52a9-40f7-8c05-a316cc1cb8d7&

[ii]    https://www.pewresearch.org/fact-tank/2020/04/28/millennials-overtake-baby-boomers-as-americas-largest-generation/

[iii]   https://us.allegion.com/en/home/markets/multifamily/resources/millennials-in-multifamily.html#

[iv]   https://www.nielsen.com/wp-content/uploads/sites/3/2020/05/millennials-and-their-homes-final.pdf

[v]    https://www.pewsocialtrends.org/2020/05/27/as-millennials-near-40-theyre-approaching-family-life-differently-than-previous-generations/

[vi]   https://www.nielsen.com/wp-content/uploads/sites/3/2020/05/millennials-and-their-homes-final.pdf

[vii]  https://mosaiccons.wpengine.com/how-multifamily-investors-are-urbanizing-the-suburbs/

[viii] https://www.nmhc.org/news/boomer-vs-millennial-wants/

[ix]   https://mosaiccons.wpengine.com/how-millennials-are-influencing-the-multifamily-housing-market/

[x]    https://us.allegion.com/en/home/markets/multifamily/resources/millennials-in-multifamily.html#

[xi]   https://www.multifamilyexecutive.com/technology/integrating-package-lockers-in-2019-what-apartment-managers-need-to-know_o

MIAMI—This month, Lloyd Jones Multifamily Management, the property management division within Lloyd Jones LLC, launched its newest corporate giving program, Lloyd Jones Living.

Through Lloyd Jones Living, the firm’s property management teams nationwide will plan and host quarterly themed acts of community service or giving. Events include volunteering at a food bank during Thanksgiving, hosting a back-to-school backpack drive for their young residents, or a spring beach cleanup day to benefit local marine life. On-site teams receive marketing and PR support from Lloyd Jones’ corporate marketing team.

“Our on-site teams have long been passionate about serving their local communities,” said Mandy Doucet, EVP for Lloyd Jones Multifamily Management. “Lloyd Jones Living provides structure and support to help their philanthropic efforts reach further.”
Lloyd Jones Living was created with the company’s mission in mind: providing quality housing that makes lives better. “As we improve the lives of our residents and our local communities at large, we create environments where people truly want to live. That’s also a benefit for our investors and owners,” explained Doucet.

With the holiday season approaching, the theme of the program’s premiere quarter is appropriately titled, “Making Spirits Bright”. On-site teams are currently planning their Thanksgiving or holiday themed events and activities to bring cheer to their local communities.

To learn more about the Lloyd Jones Living program, visit https://www.lloydjonesllc.com/divisions/lloydjonesliving/.

About Lloyd Jones LLC
Lloyd Jones, LLC is a real estate investment and development firm with 40 years in the industry under the continuous direction of Chairman/CEO, Christopher Finlay. Based in Miami, the firm has divisions in multifamily investment, development, management, and senior living. Its investment partners include institutions, private investors, and its own principals.
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Waters Edge at Harbison in Columbia, SC is a 204-unit garden-style apartment community acquired by Lloyd Jones in 2016.

The Columbia multifamily market as a whole suffered a challenging period in summer 2017, when one of the area’s largest employers, V.C. Summer, suddenly shut down production of its nuclear power facility. More than 5,000 local jobs were lost virtually overnight.

Nearly three years later, Waters Edge has come back stronger than ever—and even six months into the pandemic is currently pre-leased at 99.02%. Forward-thinking approaches, exceptional customer service and innovative technology have all contributed to the community’s success.

Waters Edge offers flexible deposit options: the standard security deposit, to be refunded at the end of the lease; $125 non-refundable deposit; and for those renters who don’t qualify due to a low credit score or inadequate rental history, Liberty Rent—a provider of rental guarantee contracts—which acts as a guarantor for their first year of rent. “Helping all applicants become paying residents, especially those who need a second chance, has definitely contributed to our high occupancy, despite the financial impact of COVID-19,” said Joei Lemacks, business manager at Waters Edge. “And because we know that building a credit score is one of the most important tools to personal financial health, we also offer RentPlus, a service that reports their rent to credit agencies. We even had one resident who increased her credit score enough to become a homebuyer.”

Other factors that helped Waters Edge gain a competitive edge this year were shifting to self-guided tours almost immediately, and purchasing electrostatic sprayers, which allows for quicker, more complete sanitizing of public areas and amenities. “Implementing these procedures helped give us more time to focus on leasing,” said Joei. “We also added the Knock CRM, a leasing tool that enables our team to respond and follow up on inquiries from prospective residents more quickly.”

Personally connecting with residents, whether at lease renewal time or working through challenging times, is another area where Waters Edge excels. Earlier this year, in anticipation of residents who may be faced with financial struggles due to job loss or furloughs, the staff recorded personal video messages for the residents, asking them to reach out to the office if they expected difficulty in paying their rent. “It was a sincere touch that I think went a long way to let our residents know we genuinely care about them, versus simply sending an email reminder about rent being due,” said Joei.

Waters Edge prides itself on exceptional customer service, which contributes to a high renewal rate among residents. “We have an outstanding team in place at Waters Edge,” said Mandy Doucet, executive vice president of property management for Lloyd Jones, LLC.

“Everything we do reflects the Lloyd Jones core values of Passion, Compassion and Optimism, and it shows in our work, our attitudes, and how we interact with our residents. And it’s putting these principles in action that ultimately benefits our investors.”

For renters, the economic uncertainty of the pandemic has meant that homeownership plans have been put on hold. According to a recent study from Yardi’s RENTCafé, due to unforeseeable nature of current events, 43% of renters report that they plan to delay homeownership for five years or longer. The survey, which ran at the end of May 2020, asked 7,000 renters about their housing plans before and after the coronavirus hit. Financial worry is cited as the main reason why 21% of the renters surveyed plan to postpone buying a home for at least five years, while nearly one-quarter of renters said they would never be able to purchase a home.

As renters look forward, they are choosing the housing options that gives them the most financial stability until they have the confidence to undertake bigger financial transactions. Homeownership comes with additional—and often unpredictable expenses—including interest, property taxes, insurance and maintenance. Apartment living, with its consistent monthly rent and one-time deposit, is more appealing to renters than home buying right now. And, in more than half (59%) of housing markets nationwide — 442 of 755 U.S. counties — renting a three-bedroom property is now more affordable than buying a median-priced home.

“We’re seeing higher renewal rates across our portfolio as tenants remained in their apartments during the lockdown,” said Chris Finlay, founder and chairman of Lloyd Jones, LLC. “Those properties that were well-positioned before the pandemic will continue to perform well, with above-average income growth and property price appreciation.”

Across demographics, while younger generations like millennials are more likely to want to own a home—even if it’s five years or more down the road—half of baby boomers said they wouldn’t purchase a home again. The less costly, more convenient apartment lifestyle may play a role. With renter households over 60 increasing considerably in the past decade, boomers seem to be getting more and more comfortable with renting.

“Tenants who move to buy a home is one of the main reason for vacancies,” said Finlay. “Considering the current market conditions, renting appears to remain the lifestyle of choice for many, including a growing market of seniors. There continues to be a tremendous demand for affordable, highly amenitized rental communities for seniors to age in place, and we believe is this an excellent investment opportunity that offers lower risks and excellent returns.”

MIAMI, FL– Ventura Pointe Apartments, a luxury apartment community in Pembroke Pines, FL, recently commissioned Miami-based artist Douglas Hoekzema, aka Hoxxoh, to create a mural at its pool  deck.

The artist is known for his circular, vortex-like pieces featuring an array of colors. Hoxxoh has painted commissioned works at the Miami Marine Stadium, Hyde Hollywood Resort, and several sites in Wynwood, to name a few.

Built in 2018, Ventura Pointe was recently acquired by Lloyd Jones LLC, a real estate investment, development, and property management firm based in Brickell, Miami. While Ventura was purchased in nearly brand new condition with Class A amenities already in place, the firm wanted to add a unique touch to the pool deck with a large art piece.
Lloyd Jones believes incorporating local touches into design elements is a distinctive amenity that real estate developers and property management firms can offer residents.

“We strive to connect with the communities we serve, and one incredible way to do that is to support our region’s artists,” said Stuart Keller, SVP of Asset Management for Lloyd Jones LLC. “Hoxxoh was the perfect choice to design the mural—not only for his talent, but because he’s also part of the South Florida community.”
According to the artist, a percentage of the commissioned proceeds will be donated to World Central Kitchen and Hospitality Helping Hands, two nonprofit organizations aimed at serving meals to those impacted by the COVID-19 crisis and keeping restaurant workers employed.

For more information about Ventura Pointe Apartments, visit www.venturapointe.com. To learn more about the artist, visit www.elhoxxoh.com/.

MIAMI – Lloyd Jones, a real estate investment firm based in Miami, has recently acquired a 292-unit apartment community, Avisa Lakes Apartments. Conveniently located in East Orlando, Avisa Lakes is the third property Lloyd Jones owns and operates in the area.
Built in the mid-1980s, the property features an all-encompassing amenity package including a newly renovated fitness center, resident game room, outdoor summer kitchen, sports court, and two pet parks. Additionally, it is walking distance to AdventHealth East Orlando, a 295-bed facility that was ranked the number one hospital in Florida in 2019.

“The explosive economic growth in the area indicates a strong demand for multifamily properties,” explains Christopher Finlay, CEO/Chairman of Lloyd Jones. “We are thrilled to further expand the firm’s portfolio to support nearby major employment centers including Downtown Orlando, Winter Park, the airport, and various theme parks,” he continues. According to the U.S. Census Bureau, Orlando continues to be one of the fastest-growing cities in the country, welcoming over 60,000 new residents in the past two years.

ABOUT LLOYD JONES
Lloyd Jones, LLC is a real estate investment and development firm with 40 years in the industry under the continuous direction of Chairman/CEO, Christopher Finlay. Based in Miami, the firm has divisions in multifamily investment, development, management, and senior living. Its investment partners include institutions, private investors, and its own principals.
For more information about Lloyd Jones, visit www.LloydJonesLLC.com

MIAMI, FL – Lloyd Jones, a multifamily investment firm based in Miami, has purchased the luxury Pembroke Pines property, Ventura Pointe.

The 206-unit apartment community, built in 2018, has a state-of-the-art gym, clubhouse, pool, pet park, and outdoor recreation area. Furthermore, it is adjacent to the 301-bed Memorial Hospital Pembroke and has excellent access to nearby retail and entertainment.

Christopher Finlay, CEO/Chairman of Lloyd Jones, says he is thrilled to expand the firm’s footprint in South Florida, a region that has seen explosive job and population growth in the past few years.

“I am excited to grow our South Florida portfolio. We have seen tremendous growth in the area, and we are happy to be able to offer a new, Class A property to support the growing population,” says Finlay.
Lloyd Jones is a real estate investment and development firm with 40 years in the industry under the continuous direction of Chairman/CEO, Christopher Finlay. Based in Miami, the firm has divisions in multifamily investment, development, management, and senior living. Its investment partners include institutions, private investors, and its own principals.

Link: https://www.multifamilybiz.com/news/9005/multifamily_investment_firm_acquires_ventura_point…

MIAMI, FL — Lloyd Jones, a multifamily investment firm based in Miami, has purchased the luxury Pembroke Pines property, Ventura Pointe.

The 206-unit apartment community, built in 2018, has a state-of-the-art gym, clubhouse, pool, pet park, and outdoor recreation area. Furthermore, it is adjacent to the 301-bed Memorial Hospital Pembroke and has excellent access to nearby retail and entertainment.

Christopher Finlay, CEO/Chairman of Lloyd Jones, says he is thrilled to expand the firm’s footprint in South Florida, a region that has seen explosive job and population growth in the past few years. “I am excited to grow our South Florida portfolio. We have seen tremendous growth in the area, and we are happy to be able to offer a new, Class A property to support the growing population,” says Finlay.

ABOUT LLOYD JONES
Lloyd Jones, LLC is a real estate investment and development firm with 40 years in the industry under the continuous direction of Chairman/CEO, Christopher Finlay. Based in Miami, the firm has divisions in multifamily investment, development, management, and senior living. Its investment partners include institutions, private investors, and its own principals.

For more information about Lloyd Jones, visit www.LloydJonesLLC.com